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Ashley Carrasco founded Bella Vida Fine Jewelry in 2020, building the downtown LA-based studio on the belief that jewelry is the universal language of self-expression.

With a passion for ethical craftsmanship, exquisite detail and luxury materials, Bella Vida crafts pieces that only become more precious with time. Symbolizing occasions great and small, our jewelry is designed to be treasured for life, then passed down like your stories. 

our designs

Our considered, limited-number collections are inspired by our founder’s Mexican-American heritage, poignant memories and moments of cultural connection.

Life’s moments, molded into beautiful earrings, bracelets, necklaces and rings, with custom personalization options to make them truly your own. 

We also offer totally bespoke commissions. Come in with a dream and we’ll make it a reality.

Our Ethos

Sustainability is a big deal to us

We pride ourselves on creating the highest quality jewelry, using local suppliers and responsibly sourced materials and gemstones. We can also recycle gold, reimagining old pieces into modern heirlooms, to save from starting from scratch.

Slow fashion is our M.O. Whether it’s pearls for your wedding day or gold huggies for every day, our pieces are loves that last, which is why we’ll always welcome you back to the studio for cleaning and care.